Drivers loved the SUV because it offered a retro style and off-road capability. Toyota released a statement saying that the FJ Cruiser “was developed as a basic, capable and affordable all-terrain vehicle aimed specifically at serious off-roaders looking to push the limits. Many automotive journalists appreciated the fact that Toyota dared to sell such an aggressive vehicle with such an aggressive purpose, since the rest of the company's range was rather bland and conservative. Toyota Motor Philippines (TMP) dealers continue to receive orders for new units, even including them on their website, although increased demand and increased limited supply have ensured a significant increase in prices.
The assembly of the SUV will be paused for a few days, but in general, Toyota is still doing so. Despite not having made any changes during its lifetime here and without much marketing support, the FJ performed well for Toyota. While the 16-year-old FJ Cruiser is staying for the time being, Toyota could have given us an idea of a spiritual successor with an electric powertrain. Many of the vehicle designs and parts were inspired by or adapted to the Tacoma and 4Runner, other popular Toyota vehicles.
Toyota tried to correct these problems by offering a reversing camera and changing the hinge mechanisms on the front seats to facilitate entry and exit from the rear. It's true that Toyota took some shortcuts when creating the FJ Cruiser, allowing the competition to brag that its vehicles didn't reduce costs. That said, Toyota made the mistake of reducing cabin costs, allowing the competition to gain an advantage. This video uploaded a few days ago to YouTube may be a bit old, but a press release released by Toyota earlier this week confirms that the FJ Cruiser is still in production.
At that time, Toyota decided to start marketing its TRD Pro Series and its classic 4Runners with similar appeal and capacity. While the Bronco will be very popular, even if Toyota only sold 10,000 to 20,000 of them, the components and development paid off years ago. However, excitement and capacity endure with adventure-ready Toyota vehicles, such as the 4Runner and the all-terrain TRD Pro Series. The FJ Cruiser was intended to be Toyota's opportunity to create an off-road vehicle different from the standard fare they were producing at the time.