The land cruiser is Toyota's oldest nameplate and collectors keep many of the first models in operation. Buyers are in love with the new Toyota Land Cruiser, and the model is so popular that it could take four years for the automaker to meet current demand for some trim levels, according to Cars Guide. The chip shortage only makes the situation worse. A dealer source tells us that the Land Cruiser will disappear next year, but it is likely to return triumphantly soon.
When designing Land Cruisers, Toyota sets the goal that they can last 25 years. It's about innovating, refining and evolving. It was a sad day in the SUV world when the Toyota Land Cruiser was discontinued. Why did the automaker stop producing the Land Cruiser because of how popular this Toyota SUV was? Perhaps that was its biggest drawback; the Land Cruiser was too popular elsewhere, but not in the United States.
But is that really the case? The Toyota Land Cruiser has a large fan base around the world and, in the U.S. In the US, the automaker says it will continue to repair the SUV at local Toyota service centers. Unfortunately, that probably won't last long. If a new technician arrives, the staff member may not know about a vehicle from the past.
Comparing the Land Cruiser to these numbers gives more information about Toyota's decision to phase out the SUV. Of course, the LC is still available in many other countries and is more popular than ever. The manufacturer suggested that American buyers consider the Sequoia, 4Runner or Tundra, as they “share the bold spirit and rugged capability of the Land Cruiser.” In conclusion, the Toyota Land Cruiser was discontinued because there weren't enough people in the U.S. UU.
Perhaps it was because the SUV lasted too long and buyers didn't need a replacement. Perhaps it could be to generate expectation for a significant return to the North American market in a year or two. Either way, chances are you won't find the new version at your local dealership this year or next. Toyota's statement leaves open the possibility of a return in the near future, if not of a vehicle with the name LC, perhaps one with its spirit.
Technical director Hanji Umehara coined the name “Land Cruiser” as a worthy alternative to his competitor in England, Land Rover. Land Cruisers are designed to last almost an eternity, and rugged specimens with more than 300,000 miles are not uncommon. But Toyota has a long-lasting nameplate in its line that's so iconic that it's worth calling it an independent brand. The United States government decided to order 100 units of the Jeep Willys and commissioned Toyota to manufacture them.
However, when Toyota declared that the Land Cruiser was going to be discontinued, sales skyrocketed, which says a lot about the iconic SUV. To make matters worse, Toyota won't build the Land Cruiser for part of August and most of September due to a lack of parts. Even then, anyone buying the new Land Cruiser had to wait at least a year to get the vehicle. For those who don't want to import a new Land Cruiser into the country, Toyota expects them to upgrade it.
Toyota also has a habit of dropping nameplates and reviving them later, and not always at intervals of several decades like the Supra. Of course, the LC300 would prove capable, but it won't stand a chance against the bulletproof Land Cruisers of the past. Renowned for its reliability and rugged construction, Toyota is one of those brands that require no introduction.