Launched in August 1951, the Toyota Land Cruiser was originally known as the Toyota BJ, a four-wheel-drive vehicle equipped with a powerful engine. Over the past 70 years, it has become renowned for its reliability and rugged construction, providing protection and security to its customers and those involved with the vehicle. Initially designed for military use on the most challenging roads, Toyota has since adapted the Land Cruiser to be suitable for the whole family. Toyota Motor Corporation works to develop and manufacture innovative, safe and high-quality products and services that create happiness by providing mobility for all.
The Land Cruiser has been used around the world to support more satisfying lives, livelihoods and lifestyles, and has promised to take people everywhere and return them alive and safe. The team behind the Land Cruiser have followed the Kaizen principles since its inception, which is evident in the attention to detail in the cabin. The chassis structure has been maintained while being allied with the new GA-F platform, based on the TNGA philosophy. This combination of reliability and durability has been further evolved based on customer usage in hostile off-road environments.
The Land Cruiser is powered by a 5.7-liter V-8 engine combined with an eight-speed automatic transmission. Along with an improved driving position, this offers a drive that is more in line with the driver's intentions. With a standard eight-person seating configuration, there is 16 cubic feet of cargo space behind the third row and 41 cubic feet behind the second row. When Toyota declared that the Land Cruiser was going to be discontinued, sales skyrocketed, which speaks volumes about its iconic status.
Videos of the event can be viewed on the official Land Cruiser YouTube channel. While Toyota's warranty coverage is competitive among major models, it's disappointing compared to many of the luxury SUVs that are often purchased alongside it.