The company had decided that sales were too insufficient to justify the cost of manufacturing a second generation, and ended up suspending the vehicles. However, unlike most cars after the end of its manufacturing years, the FJ Cruiser has remained a vehicle in high demand. Toyota's regional office has announced that production of the Japanese-made truck will end permanently in December, The National News of the UAE reported. At that time, Toyota decided to start marketing its TRD Pro Series and its classic 4Runners with similar appeal and capacity.
Many automotive journalists appreciated the fact that Toyota dared to sell such an aggressive vehicle with such an aggressive purpose, since the rest of the company's range was rather bland and conservative. The FJ Cruiser was intended to be Toyota's opportunity to create an off-road vehicle different from the standard fare they were producing at the time. It's true that Toyota took some shortcuts when creating the FJ Cruiser, allowing the competition to brag that its vehicles didn't reduce costs. Many of the vehicle designs and parts were inspired by or adapted to the Tacoma and 4Runner, other popular Toyota vehicles.
Toyota tried to correct these problems by offering a reversing camera and changing the hinge mechanisms on the front seats to facilitate entry and exit from the rear. Toyota released a statement saying that the FJ Cruiser “was developed as a basic, capable and affordable all-terrain vehicle aimed specifically at serious off-roaders looking to push the limits. The vehicle's winning combination of capabilities, style and off-road performance makes you feel at home during desert adventures or daily activities, and provides a comfortable and reliable experience for drivers and passengers, regardless of where your trips take you, said Kei Fujita, senior representative of Toyota of the Middle East and Central Asia Representative Office, said. That said, Toyota made the mistake of reducing cabin costs, allowing the competition to gain an advantage.
Toyota Motor Philippines (TMP) dealers continue to receive orders for new units, even including them on their website, although increased demand and increased limited supply have ensured a significant increase in prices.