Toyota halted production of the FJ Cruiser when sales plummeted. The recession was the main cause of the drop in sales. Complaints about poor side grip performance, limited load capacity, visibility problems and poor rear seat comfort may also have led to the suspension of the FJ Cruiser. Toyota released a statement saying that the FJ Cruiser “was developed as a basic, capable and affordable all-terrain vehicle aimed specifically at serious off-roaders looking to push the limits.
Toyota tried to correct these problems by offering a reversing camera and changing the hinge mechanisms on the front seats to facilitate entry and exit from the rear. That said, Toyota made the mistake of reducing cabin costs, allowing the competition to gain an advantage. Many of the vehicle designs and parts were inspired by or adapted to the Tacoma and 4Runner, other popular Toyota vehicles. It's true that Toyota took some shortcuts when creating the FJ Cruiser, allowing the competition to brag that its vehicles didn't reduce costs.
At that time, Toyota decided to start marketing its TRD Pro Series and its classic 4Runners with similar appeal and capacity. Many automotive journalists appreciated the fact that Toyota dared to sell such an aggressive vehicle with such an aggressive purpose, since the rest of the company's range was rather bland and conservative. Toyota Motor Philippines (TMP) dealers continue to receive orders for new units, even including them on their website, although increased demand and increased limited supply have ensured a significant increase in prices. However, excitement and capacity endure with adventure-ready Toyota vehicles, such as the 4Runner and the all-terrain TRD Pro Series.
The FJ Cruiser was intended to be Toyota's opportunity to create an off-road vehicle different from the standard fare they were producing at the time.