Toyota recently unveiled the new LC300 generation of the legendary Land Cruiser, but unfortunately, it won't be available in the United States. After more than a decade of selling the previous generation, Toyota decided to do a complete redesign from the ground up. The new model features a new chassis, engine options, and technology, but it won't be sold in the US due to low sales figures. However, Toyota still offers plenty of trucks that carry on the Land Cruiser heritage.
The Toyota badge is synonymous with reliability, thanks to its simple engineering and high-quality parts. The LC300 will be available in North America as a Lexus LX, with a tuxedo-like look. Toyota is also introducing a more aggressive GR version, similar to a TRD or TRD Pro package. The main reason why Toyota won't sell the LC300 in the US is because they fear that some of them could end up in the wrong hands without a signed commitment.
The new model looks incredibly capable for any terrain, with different body parts, metal protective plates, tires, and wheels. Taking the next-generation Supra as an example, Toyota decided to focus on its millions of Corolas and Camrys and let BMW do the work for its new Supra. The first generation of Land Cruiser was built with American Jeep motifs, but Toyota wanted to contribute more. There could also be some problems for the dealer that originally sold the vehicle, as Toyota prevented it from selling Land Cruisers for a certain period of time.
Current Land Cruiser owners can rest assured that they will continue to receive high-quality service at their local Toyota service center. The biggest issue Toyota will face when discontinuing the Land Cruiser and changing its Lexus label is its loyal customers. However, they will maintain their commitment to the large SUV segment and will continue to explore future products that celebrate the Land Cruiser's rich off-road history.