Toyota launched the legendary Land Cruiser from the United States. Today, Toyota introduced the world to the new Land Cruiser of the LC300 generation. After more than a decade of selling the previous generation, Toyota finally relented and did a complete redesign, from the ground up. New chassis, new engine options, new technology.
But if you live in the United States, it doesn't matter because Toyota confirmed that it won't sell it here and it's probably because almost no one bought the last one. Toyota also announced a more aggressive GR version, which is likely similar to a TRD or TRD Pro package. As for those looking to embark on new journeys, there are still plenty of Toyota trucks to carry the legendary Land Cruiser heritage. It is found next to the most reliable cars, not only because it bears the Toyota badge, but also because of its simple engineering and high-quality parts.
While the completely renovated Land Cruiser will unfortunately not arrive in the United States with a Toyota badge, it should arrive in North America with a tuxedo like the next Lexus LX. It's more than that, as Toyota fears that, without a signed commitment, some LC300s could end up in the wrong hands. The new next-generation Land Cruiser looks like an incredibly capable machine, regardless of the terrain. In addition to the different body, a metal protective plate and different tires and wheels, Toyota did not release any details.
Taking the next-generation Supra as an example, Toyota decided to focus on its millions of Corolas and Camrys and let BMW do the work for its new Supra. The first generation of Land Cruiser was built with American Jeep motifs, but the Japanese wanted to contribute more. Creative311 reports that there could also be some problems for the dealer that originally sold the vehicle, as Toyota prevented it from selling Land Cruisers for a certain period of time. For current Land Cruiser owners, you can rest assured that they will continue to receive high-quality service at their local Toyota service center.
The most important problem Toyota will face when discontinuing the Land Cruiser and changing the Lexus label is its loyal customers. As Toyota mentioned for MotorTrend, they will maintain their commitment to the large SUV segment and will continue to explore future products that celebrate the Land Cruiser's rich off-road history. Enthusiasts and the American contingent of Land Cruiser fans will no doubt complain, but there's no way around the stark reality of sales figures.